If you’d like to set your Reels up for success with this powerful discovery tool, check out our guide to getting your content on the Instagram Explore page. Reels are also heavily featured in the Explore tab. Instagram’s version of the TikTok For You page) can be accessed through the Reels icon at the bottom of the Instagram app’s home page.Īn individual user’s Reels can be viewed in a dedicated tab that can be accessed above the account’s Feed. A scrollable feed full of trending Reels (a.k.a. Users can also discover Reels in a dedicated section of the Instagram app. The best part? Reels are currently favored by the Instagram algorithm, which is more likely to recommend them to people who don’t follow you than feed posts. Once you post a Reel, it’s available on Instagram until you delete it. Unlike Stories, they don’t disappear after 24 hours. Reels are different from Instagram Stories. On top of sounds, Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers, and more. They come with many unique editing tools and an extensive library of audio tracks (featuring everything from trending songs to snippets of other users’ viral content). Instagram Reels are full-screen vertical videos that can be up to 90 seconds long if you record them in the app or 15 minutes long if you upload a pre-shot video. Easily customize them in Canva, and take your Reels game to the next level today. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers.
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